Apple’s brand engine ingenuity
So, last quarter Apple made greater earnings than any other company, ever. Quite a feat and today it is apparently the most valuable company in the world and bigger than many nations in terms of net worth, with a pure cash pile of over $170 billion. Looking under the hood of the smartphone industry, this is even more remarkable. Apple sold 74.5 million iPhones in a single quarter, a staggering feat. Actually Samsung sold almost as many, so they are right up there too… except
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