Culture can't be imposed. But you can create an environment to help grow the culture you want to see. The leadership of the company will have more influence on this than anyone, casting its shadow for good or ill!

 

Think of your organisation as your brand’s curator. For success, the values of the ‘curator’ need to be in sync with the values of the brand's customers or users. Linking brand and culture, as two sides of the same coin, creates a powerful organisation that delivers results.