Last week I attended Business of Design Week 2014 in Hong Kong, an annual conference featuring a diversity of creative, technological and strategic content. I was pleasantly surprised by the overall quality and there were some good presentations and a handful that were outstanding and thought provoking. One in particular that got my attention was given by Fredrik Magnusson, Director of Brand, Design & Experiences from Ericsson. For many people when they see the name ‘Ericsson