I went to a couple of events this week which were about all things digital. They laboured on about how the digital landscape needs a digital strategy, and that digital marketing is the focus of the digital native. The very word 'digital' is held out as if it is some magic snake oil that was just pulled into town on the back of a covered wagon. The audience sits there, unthinking, open-mouthed and apparently amazed. It's loose talk, it's lazy and it's got to stop. 'Digital' i